This subsection contains the most interesting data. It has 3 fields with the following information:

  • UTM analytics
  • Order statistics
  • Top 10 popular products

When you sell your product and insert a UTM tag into the link, all data about its orders will be displayed in the “UTM Analytics” field.

There are fields for filtering tags: value, tag type, and product. Below is a list of filtered data indicating values, the number of paid and unpaid orders.

To analyze the UTM tag, follow these steps:

  • select the product from the corresponding filter field
  • select the tag type from the corresponding filter field
  • get the data on the product where the selected UTM tag was used in the list below – the number of paid and unpaid orders.

In the “Order Statistics” field, you can filter orders by product names and dates. Below, a bar chart with data on the total number of orders, paid and unpaid orders, will be displayed.

In the “Top 10 Popular Products” field, the most popular products and data on their order status are displayed: the total number of orders, paid and unpaid orders.