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Analytics
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Softbook Store
Overview
28.04.2023
How well your school is doing can best be explained by the “Analytics” section.
There are 3 types of analytics available on the platform:
- general analytics
- course analytics
- lesson analytics
General analytics is located in your school in the “Analytics” section. It consists of four subsections:
General Controls
The following filters are available at the top of most widgets:
- Period — selects the data display scale (30, 90, 180 days, or Day, Week, Month).
- Currency — a toggle that appears automatically if there are transactions in multiple currencies (USD, EUR, UAH, etc.). The widget adjusts to display data only for the selected currency.
- Type / Mode — a parameter toggle for specific widgets (e.g., Source / Medium / Campaign for UTM parameters).
Note: There is an “i” icon next to each widget’s title — hovering over it shows a brief tooltip. If you see the message “No data,” this is not a technical error. It means there were no target events (e.g., payments or registrations) during the selected period. Try expanding the date range.




